I have always wanted to be rich and famous, because I've always wanted the attention, and I've always wanted to have enough for unexpected expenses so that I don't have to stay on government welfare. I could care less about new and shiny things. I just want to be able to travel and go on vacation to rest and relax.
If you are making money because it's what you love to do, then it's not totally un-Dude! It's actually the Dude thing to do if you make money because you love it!